Karen Chiu - Freelance Senior Web Developer and Front End Engineer
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Projects
Fin.ai
Senior Front-End Engineer on Intercom’s fin.ai marketing website rebuild, delivering a high-quality launch across multiple Tier-1 product pages and campaign landing pages. Partnered with design to ship polished, production-ready UI and reusable components. After the initial release, supported major launches including Fin 3 and CX Models, contributing to pages driving ~1.4% Visit → Core Lead conversion.
Launched May 2025
Next.js
Tailwind CSS
HTML
SVG
WebGL
Re-invinted
Front-end developer on Vinted’s interactive quiz, designed to help users discover their “pre-loved” personality. Contributed to UI animations and interactions using GSAP. The campaign won The FWA's Site of the Day and Campaign UK's Ad of the Day for its engaging and dynamic experience.
Launched February 2025
React
GSAP
Tailwind CSS
HTML
Canvas
Omniyat.com
Lead developer for the complete rebuild of Omniyat.com, creating innovative Webflow animations that pushed the platform’s creative and technical limits. Since launch, the site has increased engagement, boosted qualified leads by 61%, and achieved a top-ranking SEO score, reinforcing OMNIYAT as the UAE’s leading luxury property provider.
Launched January 2024
Webflow
Javascript
CSS
HTML
Youview.com
Lead developer for the Webflow rebuild of YouView.com, enhancing the site with bespoke animations, custom components, and a seamless API integration with Teamtailor to dynamically display available jobs, creating a modern and engaging user experience.
Launched June 2023
Webflow
Javascript
CSS
HTML
Invest.Gold
Lead developer for the full website build of World Gold Council’s Meet The Auburns campaign, delivering a bilingual platform on an extremely tight timeline while ensuring high performance, SEO optimisation, and a seamless user experience.
Launched June 2022
Next.js
DatoCMS
GraphQL
CSS
Framer Motion
HTML
Our Transformation
Senior web developer on BP Our Transformation, building a self-contained React application powered by Contentful CMS to provide an interactive hub showcasing BP’s journey to net zero, highlighting company-wide changes, future goals, and progress updates.
Launched January 2022
React
Typescript
CSS
HTML
Contentful
GSAP
ChooseLove.Org
Lead web developer for the rebuild and redesign of Choose Love’s website in WordPress, creating reusable components, a searchable news grid, and integrating their donation platform to support their mission of funding grassroots projects aiding refugees across multiple regions.
Launched July 2021
Wordpress
Javascript
CSS
HTML
PHP
Choose.Love
Lead developer for the rebuild of Choose.Love, transforming the existing Shopify site with a new visual language and enhanced functionality. Personalised e-cards were introduced, allowing donors to send custom messages with their donations. After launch, over £2.5M was raised through more than 107,000 essential item purchases.
Launched December 2020
Shopify
React
Javascript
CSS
HTML
AKQA.com
Senior developer for AKQA’s website, I contributed to crafting beautifully animated components enhancing the site’s visual storytelling and helped develop key aspects of the search functionality on the careers page, improving the user experience for job seekers.
Launched September 2019
HTML
Javascript
CSS
SASS
Contentful
Nike SNKR 360
Lead web developer on SNKR360, a React-based interactive selfie booth at Foot Locker Marble Arch with a dynamic touch interface allowing sneakerheads to capture unique 360° shots with Nike Foot Locker inspired filters and backgrounds.
Launched December 2018
React
CSS
SVG
HTML
The Sipping Room
Alexa UX developer on The Sipping Room by Bacardi, built with the Alexa Skills Kit SDK. Designed a voice-driven experience that guides users through cocktail recipes with wit and charm, powered by a complex yet intuitive cocktail matrix with hundreds of flavours and ingredients.
Launched November 2018
NodeJS
Alexa Skills Kit
User Flows
Nike Pro Genius
Senior web developer on the Nike Football Pro Genius mobile web app, pushing the limits of mobile experiences using SVGs, HTML5 canvas, high-performance animation, and inline videos. The project won multiple awards, including at Ciclope Festival, IAB UK Creative Showcase, Shots and New York Festivals.
Launched June 2016
HTML
Javascript
Canvas
SVG
CSS
Believe In Peter
Lead web developer on Warner Bros Pan campaign, creating atmospheric, volumetric particle animations in Canvas. The site was an immersive platform showcasing live tweets from users sharing their dream adventures via #BelieveInPeter and launched across Spain, Portugal, Belgium, the UK, and UAE.
Launched September 2015
Javascript
Canvas
HTML
CSS
Nike Women's Marathon SF
Senior web developer collaborating with teams from Nike and Facebook to create a mobile web companion training app for Nike Women’s Marathon San Francisco runners, featuring seamless integration with the newly launched Facebook Open Graph API and Nike+ data.
Launched July 2013
Javascript
CSS
HTML
Facebook API